10 Easy Tips to Help You Market Your Business With Postcards.

Keep in touch with longer-term prospects. I’ve been using postcards for years to promote. I can tell you that it’s more cost effective to sell to a current customer than to find a new customer. You can build a success business on repeat orders, but why stop at just a repeat order? By making a simple suggestion or providing valuable information, you can easily increase the amount of your customer's average purchase and the frequency at which he or she purchases from you. Use a reputable Postcard Printing Company to do your postcards.
Do more than follow-up! When your customer is satisfied they can be sold again and again as long as they are kept satisfied. Here are some reasons why your satisfied customers would want to hear from you. Here are just a few:
- New products or special promotional offers – eg. Atlanta T Shirt Printing- Special upcoming dates or events- Birthday cards offering special birthday discounts- Monthly contests or drawings- Holiday-specific promotions
Up sell, cross-sell or resell to existing customers.
1. Find or decide on the product(s) and bonuses you want to includein your offer.2. Find, create (or have created) appropriate graphics for the postcard3. Set up payment processing for your offer, by phone or from your website etc.4. Design and create your postcard with a very bold offer for people to take notice5. Set up the offer on the postcard with an offer script to run it6. Sent you offer to you customers at the appropriate time that coincide with the offer.
Reactivate inactive customers.
You can also easily and cheaply send a birthday card, a Valentine's Day card and a New Year's greeting card. The point is to communicate with your customer throughout the year and you will be surprised at how your attrition will be significantly lowered.
Give customers your new addresses (mail, email and Web site) and numbers (direct dial, cell phone and fax).
There are no easier way to let your customers know that you have moved other than send them a postcard with this new information. They will have the postcard to refer to when they are ready to contact you. It won’t cost much to do this plus it is effective.
Invite prospects and customers to your seminars and events.
Postcards are a great way to invite people to your store or restaurant. Just mail a postcard that looks like a fancy invitation with time, place and price (if applicable). Invite people to try a new product and give them an incentive for going to your store through a discount or free item. Ask your postcard printing company for help on creating an impressive-looking postcard invitation that would rival a nice wedding invitation.
Drive prospects and customers to your Web site.
If you just created a Web site, announce it through a postcard mailing. Give people a monetary incentive for checking out your Web site or tell them to sign up for your newsletter or for email coupons on your site.
Thank customers for their business.
Use a letter like this example, created by Lynn
Dear Jane,
Thank you for being our valued customer. We are grateful for the pleasure of serving you and meeting your printing and graphic design needs.
We wish you a all the best for the new year.
Warm wishes,
Announce new products, services, people or locations.
Announce a new project or completed work. Postcards are perfect for photographers, web designers, architects, graphic artists, or anyone else who wants to keep their clients in the loop on what they are working on, with something visual and tangible.
Remind customers of appointments.
Make a quick contact that leads to repeat business. Don't let something as important as a tax deadline slip by your clients. Send them eye-catching tax reminder cards to alert them to approaching tax deadlines, or use the cards to set up appointments for planning sessions.
Announce a sale or special offer.
Use a postcard to announce a sale! Its very effective when you create it using the right message the right way. You can use it to immediately grab the customer’s attention.
Michael Reid – T Shirt Printing Atlanta