While I don’t claim to be no Marketing Guru, I’m giving you my genuine ideas here. I feel like if you do well, then you will bring me more business and hence I’ll do well also. So here goes.
The first thing I think you should always keep in the forefront of your mind is that your ultimate goal is to build brand awareness. So you will therefore do all the things that will place information about your company before your potential customers. That’s what all major company does. Obviously if you don’t have the kind of money they do, you are going to do this the best way you can within your budget. You will think about the things that you can leverage to get the most awareness from and that you can afford of course. For example NIKE find top athletes early and use them to promote there brand. This is because NIKE knows that millions of people will be watching and researching these athletes. I assume you don’t have NIKE money so I have listed some low budget things you can do to promote you stores.
First thing you should do is to invest in a nice sign on your building. It doesn’t have to be expensive, but professional and large enough for people to see from the streets.
Make sure you have some business cards with your logo on. Simple white background with your logo and contact information on it. This is obvious and simple, but it is important. You should always be in a mood to network and give people your cards no matter where you are.
Print flyers/postcards with some sort of sale or discount on it. You should go out in the parking area, on the road at a stop light close to your store, another shopping canter close by or wherever you see people going about their business and encouraging them to come into you store by placing your postcard into there hand. Let them know verbally to come in and get the discount. Don’t just give them the flyer and say nothing. Make sure to let them know that if they shop today they would get the discount or sale on the flyer.
Have a big banner on your store front that says SALE 70% OFF SOME ITEMS. You can mark down some t-shirt or something to make sure you not giving false advertising.
You must employ people who are not only great at customer service, but also know how to sell. You could have a commission based system that will encourage your employees to make the sale.
Your employees should dress and look uniform. This could be as simple as placing your logo on some t-shirts and have them wear the same color bottom. Remember it’s all about building your brand.
Build a website. This will help to expose your company to the whole world. Make sure you have a form on your website that can capture peoples contact information when they sign up for something. It could just be a 10% discount coupon that they can print from the website and bring it into the store to redden for the discount. In time you will have 1,000s of people contact information to promote you brand to. You should optimize your website so that when people search for items that you offer within your area, they will find you on search engines like Google, Yahoo and MSN. This is a powerful thing and it doesn’t have to cost you anything if you know what you are doing.
Distribute your postcard to all the restaurants, hair salons/barber shops, and other similar places in your area.
Put car magnets on your vehicles with your company logo and information.
Go into the adjoining neighborhoods and go knock on people’s doors. Give them a flyer and tell them to come into your store are get a discount. Remember, you are networking. Actually I would say you are making friends. If people like you, trust me they will do business with you. I know this method may sound far fetched, but in challenging economic times like these you better be prepared to go the extra mile to beat the competition.
Sponsor or put on your own event. You could put on a weekly event. Don’t go all out and put on some large event without proper planning. Start small. Invite your friends, family and have them bring at least two people with them. Do it in a public place where lots of other people attend. They will want to know what’s going on and there you will get your opportunity to network. You could join with someone who already have a weekly event going on, just make sure it’s not a competitor. Think in terms of events that compliment your business like a fashion show, Night clubs parties etc. It would be most effective if you could have the event at your store. Brainstorm and try something unique.
You should have a SALE every week! People love sales and this will bring more customers through your doors. Just chose some selected items to put up on sale.
GIVE AWAY THINGS! People love FREE and will remember you store. Just make sure your logo and contact formation is on it. You could give away some wall calendars with you logo big and bold on it. People keep these all year long.
Lastly you should have your own unique shopping bags with your logo on it and contact information. Make sure it has a unique design or color to draw attention.
Create business invoices and forms that display your company information including your logo.
I certainly hope that you will find at least some of these marketing tactic useful. There are many things you can do to get the word out. Just remember to always be in a networking mood and be ready with business card in hand when you see or meet new people.
Michael Reid
http://www.DesignsnPrint.com
Friday, December 5, 2008
Tuesday, July 15, 2008
7 Highly Effective Ways to Earn Extra Income in Bad Economic Times
With the economy seemingly headed toward what appears to be a sequel of the Depression of the 1930’s, these are very testing times for many people who are merely trying to live a normal day-to-day life. There are so many negative changes in the economy. While the price of everything is going up and earnings remain the same, there is a great urge to find other sources of income. The cost of living is not what is used to be, to say the least. With the increasing cost of gas, groceries, mortgages, insurance and almost any necessity imaginable it seems almost impossible to manage without multiple sources of income.
With that being said, here are seven ways to earn extra income that are practical and may work for you:
Find Part-Time Jobs.
It is not hard as you think! Check out your local newspaper, employment websites, Craig’s list or even ask around. Try to find something that you will enjoy doing that won’t be too stressful. Here are a few part-time jobs with high annual openings and great pay:
1. Teacher’s Assistant
2. Receptionist/ Information Clerk
3. Personal and Home Care Aides
4. Health Care Aides
5. Landscaping & Grounds Keeping Workers
6. Hotel or Motel and Resort Desk Clerks
7. Producers
8. Talent Directors
9. Singers
10. Graphic Designers
There are many more out there.
Get Paid To Write.
If you enjoy writing articles, there has never been a better time to get paid for your writing skills. Most people who visit a website are searching for some kind of information. The main challenge most website owners face is to provide accurate, precise, and direct content or information to web users. This is where you come in, to fill this need. You can earn a decent part- time income from Google ad sense for your blogs, paid forums, or websites such as about.com which pay you directly for your articles. You can also write for Academia-Research. As a freelance writer you can also assist customers by developing essays, term papers, thesis, and dissertations that meet customers’ unique needs. There are other companies that need your writing skills as well, such as AdAgency1, Associated Content, Auction Bytes’ just to name a few. You may also want to consider entering writing contest.
Sell Stuff On EBay.
It’s like selling in the world’s biggest yard sale when you sell stuff on eBay. To be successful you must pay attention to little details in order to separate yourself from the masses. In the game of EBay, it is all about supply and demand. A helpful hint is to research and find what items are in high demand. You can start by selling stuff lying around your house that you don’t need, DVDs, CDs etc. Make sure your items stand out, add a picture, and include listing it in the proper categories.
Get Paid For Your Photos.
Do you enjoy photography? Well it’s time to get paid for your excellent photographs. There is a demand for images and pictures of just about anything and people just like you are earning an income every month. Many companies will sell your photographs and share the proceeds with you. All you have to do is take the pictures and upload them and wait for them to be downloaded. The good news is that one great photo can be sold/ downloaded over and over again. Here is a list of places to start selling your images:
a. 123RF.com
b. Alamy.com
c. associatedcontent.com
d. bigstockphoto.com
e. canstockphoto.com
f. citizenimage.com
g. crestock.com
Get Paid For Your Expertise.
You can offer your services as a freelancer, working from the comfort of your own home. You can have the convenience of setting your own hours and working without supervision. The key to success as a freelancer is to effectively market your self; be disciplined; be persistent; be professional; find focus; and to set and meet deadlines. You can work for people on- or off line. Here is a list of companies who attract thousands of buyers looking for your services:
Elance
Freelance.com
GetAFreelancer
Guru.com
HotGigs
Programmer Meet Designer
Recycled Paper Greetings
Be a Virtual Office Assistant.
As the internet and its effect on the business community evolves the role of the virtual office assistant is becoming more important. What you would normally do in a traditional corporate office can now be done in one's home, in satellite offices, or while traveling. Here is a list of resources to get you connected with clients:
office88.com
officedetails.com
teamdoubleclick.com
voassistant.com
virtualassistantjobs.com
Develop and sell a product.
If you are passionate about a unique idea for a product, go for it! The important thing here is to get started. You would be surprised how things will work in your favor when you start. Allowing your limitations to stop you should not even be an option. Like the old saying goes ‘where there’s a will there’s a way’. I have a good friend who designs children’s clothing and is currently in the process of producing and marketing a clothing line. He is on his way to great things, and you can be as well.
Michael Reid
Custom Invoice Printing
With that being said, here are seven ways to earn extra income that are practical and may work for you:
Find Part-Time Jobs.
It is not hard as you think! Check out your local newspaper, employment websites, Craig’s list or even ask around. Try to find something that you will enjoy doing that won’t be too stressful. Here are a few part-time jobs with high annual openings and great pay:
1. Teacher’s Assistant
2. Receptionist/ Information Clerk
3. Personal and Home Care Aides
4. Health Care Aides
5. Landscaping & Grounds Keeping Workers
6. Hotel or Motel and Resort Desk Clerks
7. Producers
8. Talent Directors
9. Singers
10. Graphic Designers
There are many more out there.
Get Paid To Write.
If you enjoy writing articles, there has never been a better time to get paid for your writing skills. Most people who visit a website are searching for some kind of information. The main challenge most website owners face is to provide accurate, precise, and direct content or information to web users. This is where you come in, to fill this need. You can earn a decent part- time income from Google ad sense for your blogs, paid forums, or websites such as about.com which pay you directly for your articles. You can also write for Academia-Research. As a freelance writer you can also assist customers by developing essays, term papers, thesis, and dissertations that meet customers’ unique needs. There are other companies that need your writing skills as well, such as AdAgency1, Associated Content, Auction Bytes’ just to name a few. You may also want to consider entering writing contest.
Sell Stuff On EBay.
It’s like selling in the world’s biggest yard sale when you sell stuff on eBay. To be successful you must pay attention to little details in order to separate yourself from the masses. In the game of EBay, it is all about supply and demand. A helpful hint is to research and find what items are in high demand. You can start by selling stuff lying around your house that you don’t need, DVDs, CDs etc. Make sure your items stand out, add a picture, and include listing it in the proper categories.
Get Paid For Your Photos.
Do you enjoy photography? Well it’s time to get paid for your excellent photographs. There is a demand for images and pictures of just about anything and people just like you are earning an income every month. Many companies will sell your photographs and share the proceeds with you. All you have to do is take the pictures and upload them and wait for them to be downloaded. The good news is that one great photo can be sold/ downloaded over and over again. Here is a list of places to start selling your images:
a. 123RF.com
b. Alamy.com
c. associatedcontent.com
d. bigstockphoto.com
e. canstockphoto.com
f. citizenimage.com
g. crestock.com
Get Paid For Your Expertise.
You can offer your services as a freelancer, working from the comfort of your own home. You can have the convenience of setting your own hours and working without supervision. The key to success as a freelancer is to effectively market your self; be disciplined; be persistent; be professional; find focus; and to set and meet deadlines. You can work for people on- or off line. Here is a list of companies who attract thousands of buyers looking for your services:
Elance
Freelance.com
GetAFreelancer
Guru.com
HotGigs
Programmer Meet Designer
Recycled Paper Greetings
Be a Virtual Office Assistant.
As the internet and its effect on the business community evolves the role of the virtual office assistant is becoming more important. What you would normally do in a traditional corporate office can now be done in one's home, in satellite offices, or while traveling. Here is a list of resources to get you connected with clients:
office88.com
officedetails.com
teamdoubleclick.com
voassistant.com
virtualassistantjobs.com
Develop and sell a product.
If you are passionate about a unique idea for a product, go for it! The important thing here is to get started. You would be surprised how things will work in your favor when you start. Allowing your limitations to stop you should not even be an option. Like the old saying goes ‘where there’s a will there’s a way’. I have a good friend who designs children’s clothing and is currently in the process of producing and marketing a clothing line. He is on his way to great things, and you can be as well.
Michael Reid
Custom Invoice Printing
Thursday, June 26, 2008
The marketing Power of Postcards!
How to Immediately Create More Business With Professional and Inexpensive Postcards
Postcards can be one of the most effective tools in an advertisement if you use them right. When I first started my business, Small Business Promotions, I literally had no money. I was going to college and my funds went towards tuition and books. I had a dream and was determined to give it a try.
My first experience of the power of a postcard came when I decided to print up a couple postcards on my personal printer and hit the streets to start my marketing campaign. These cards were just black ink on yellow paper, nothing fancy. I distributed approximately 50 cards to different business owners in a busy business community. I chose businesses because I thought they were my greatest prospects since I was in the graphic design and printing business.
I must confess that it was not easy, but I was motivated simply because there were no other alternatives for me at the time. It was more of a survival situation for me. Another motivating factor was that before I could make it back to my little home office, I got a couple of calls. People were already starting to show interest.
I could go on and tell numerous stories of how I used postcards to initiate business contacts, make sales, and build business relationships. However, I would like to summarize by giving some important facts:
I've never stopped using postcards. Why? Because after experimenting with many marketing methods over the years, I've come to the conclusion that postcards, whether by direct mail, distribution, or however you choose to use them are very effective marketing tools.
I don't use simple black ink anymore, because the cost of color postcards has gotten so cheap. It makes better sense to use a professional postcard with color and graphics.
Here are the reasons why you cannot neglect the postcard as a part of your marketing resource plan.
- Time is money and people are very conscious of the value of their time. The postcard addresses this perfectly because you can deliver a short message in a minimal amount of time.
- If you have an idea this very moment, you can take that idea from concept to distribution before the day is done. Postcards can fit any budget and you can produce any quantity that companies of all sizes can benefit from – small, medium, or large. You can save a lot of money on your marketing budget since these two-sided cards do not cost as much as other methods.
- You can purchase 5000 four-color, professionally designed postcards, for less than $200. In some cases, even less than $100.
In the U.S. the cost to mail a 4 X 6 postcard is only $0.24. You have companies who will design, print, and mail your postcards for you. Check out www.DesignsnPrint.com
Think about this, have you ever gotten a postcard in the mail and not, at least, looked at it? Postcards are true attention grabbers. They initiate the contact with your potential customer.
Here's how you can use postcards successfully and in a way that is beneficial to you:
a) Generate New Leads
b) Make announcements to your existing database of customers
c) Thank customers for their support and loyalty
d) Follow-up with prospects as a part of a campaign
e) Send traffic to your website
f) Offer specials or discounts to generate more sales
g) Seasons greetings with your personal logo and information
In the crowded highway of mail that your customers receive every day, you have to make your card demand attention. Yes, folks, that's the secret to having a successful mailing piece.
One side of the card should send a message so powerful that the prospect will want to turn it over and read the other side. On the other side of the card you will deliver the benefits of your company (just remember that the prospect is only concerned about what is in it for them). Provide a strong offer to create action. List your contact information clearly.
If I had to choose the most important part of the postcard apart from the contact information, I would have to say it's the headline. It must be Powerful. It must be Concise. It must be Bold.
Use graphics only if it is in relation to the message you are trying to get across. A nice clean graphics or image can be powerful, but overuse can be deadly to your marketing campaign. It all depends on your target market. When creating your text always think in terms of the benefit of your product to the prospects. Think about the product's unique advantages. One very important feature of the card should be the offer. Give your prospect a reason to Act Now!! Remember that "FREE" is the most powerful word in any offer.
If you are into selling real estate, you might not want to send your postcard to a group of teenagers. I am just saying, zero in on the right prospects and you will get greater results.
Many people make the costly mistake of producing their postcards but lack the will to get it to the prospects. In this case, you may as well not produce the cards in the first place. They are no good sitting in the box in your office.
I encourage you to test the power of postcards today with a new approach. Just take that extra step and follow the right guidelines. You will separate yourself from the competition and soar ahead.
Michael Reid – Marketing & Sales If you are interested in any product to increase your sales, visit https://www.DesignsnPrint.com. Feel free to reprint this article on your website, so long as the about the author information and all the live links remain with the article.
Invoice Printing
Postcards can be one of the most effective tools in an advertisement if you use them right. When I first started my business, Small Business Promotions, I literally had no money. I was going to college and my funds went towards tuition and books. I had a dream and was determined to give it a try.
My first experience of the power of a postcard came when I decided to print up a couple postcards on my personal printer and hit the streets to start my marketing campaign. These cards were just black ink on yellow paper, nothing fancy. I distributed approximately 50 cards to different business owners in a busy business community. I chose businesses because I thought they were my greatest prospects since I was in the graphic design and printing business.
I must confess that it was not easy, but I was motivated simply because there were no other alternatives for me at the time. It was more of a survival situation for me. Another motivating factor was that before I could make it back to my little home office, I got a couple of calls. People were already starting to show interest.
I could go on and tell numerous stories of how I used postcards to initiate business contacts, make sales, and build business relationships. However, I would like to summarize by giving some important facts:
I've never stopped using postcards. Why? Because after experimenting with many marketing methods over the years, I've come to the conclusion that postcards, whether by direct mail, distribution, or however you choose to use them are very effective marketing tools.
I don't use simple black ink anymore, because the cost of color postcards has gotten so cheap. It makes better sense to use a professional postcard with color and graphics.
Here are the reasons why you cannot neglect the postcard as a part of your marketing resource plan.
- Time is money and people are very conscious of the value of their time. The postcard addresses this perfectly because you can deliver a short message in a minimal amount of time.
- If you have an idea this very moment, you can take that idea from concept to distribution before the day is done. Postcards can fit any budget and you can produce any quantity that companies of all sizes can benefit from – small, medium, or large. You can save a lot of money on your marketing budget since these two-sided cards do not cost as much as other methods.
- You can purchase 5000 four-color, professionally designed postcards, for less than $200. In some cases, even less than $100.
In the U.S. the cost to mail a 4 X 6 postcard is only $0.24. You have companies who will design, print, and mail your postcards for you. Check out www.DesignsnPrint.com
Think about this, have you ever gotten a postcard in the mail and not, at least, looked at it? Postcards are true attention grabbers. They initiate the contact with your potential customer.
Here's how you can use postcards successfully and in a way that is beneficial to you:
a) Generate New Leads
b) Make announcements to your existing database of customers
c) Thank customers for their support and loyalty
d) Follow-up with prospects as a part of a campaign
e) Send traffic to your website
f) Offer specials or discounts to generate more sales
g) Seasons greetings with your personal logo and information
In the crowded highway of mail that your customers receive every day, you have to make your card demand attention. Yes, folks, that's the secret to having a successful mailing piece.
One side of the card should send a message so powerful that the prospect will want to turn it over and read the other side. On the other side of the card you will deliver the benefits of your company (just remember that the prospect is only concerned about what is in it for them). Provide a strong offer to create action. List your contact information clearly.
If I had to choose the most important part of the postcard apart from the contact information, I would have to say it's the headline. It must be Powerful. It must be Concise. It must be Bold.
Use graphics only if it is in relation to the message you are trying to get across. A nice clean graphics or image can be powerful, but overuse can be deadly to your marketing campaign. It all depends on your target market. When creating your text always think in terms of the benefit of your product to the prospects. Think about the product's unique advantages. One very important feature of the card should be the offer. Give your prospect a reason to Act Now!! Remember that "FREE" is the most powerful word in any offer.
If you are into selling real estate, you might not want to send your postcard to a group of teenagers. I am just saying, zero in on the right prospects and you will get greater results.
Many people make the costly mistake of producing their postcards but lack the will to get it to the prospects. In this case, you may as well not produce the cards in the first place. They are no good sitting in the box in your office.
I encourage you to test the power of postcards today with a new approach. Just take that extra step and follow the right guidelines. You will separate yourself from the competition and soar ahead.
Michael Reid – Marketing & Sales If you are interested in any product to increase your sales, visit https://www.DesignsnPrint.com. Feel free to reprint this article on your website, so long as the about the author information and all the live links remain with the article.
Invoice Printing
10 Low-Cost Ways to Promote Your Business In a Slowing Economy
Here are some very effective ways you can advertise your business online and it won’t cost you a penny. All that’s needed is a little of your time to implement these strategies.
As the economy gets tighter, many businesses find it more difficult to advertise their business and increase sales. It’s a struggle to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites or local businesses. With a limited budget, they are increasingly searching for free ways to increase business. If you are one of those businesses, here are 10 effective ways to promote at a low cost.
Google & Yahoo locals: You can set up a listing on yahoo for free. The good thing about this is that it is geographically targeted. So when someone searches from a particular city, they will find businesses listed locally. You want to be one of those listed. Set up the listing one time and you don’t have to worry about monitoring. Did I mention that people will have the opportunity to give you reviews? People with high ratings will receive preferred listings.
I hope you have business cards, postcards and other stationery. These should have some sort of consistency about them. A nice logo will do the job and it will help to harness your corporate identity. People will take your business more seriously and this will raise the level of your professionalism. Give your business cards to as many people as you can. It’s networking and it is powerful. Give them to family, friends, and your vendors; leave some at the local barbershop etc. You get the picture.
Make sure all your invoices, business forms and receipts have your company contact information on them.
Yellowpages.com Did you know that you can get a free listing in their directory? The most basic listing is free. Why not take advantage of that.
Write an article like this one. If nothing else, it will help in showing that you are a professional in your field. Distribute it to local newspapers, magazines, and social networking websites. Just make sure to include a little bio with your contact information at the end of the article.
Email signatures. This might seem insignificant but please don’t underestimate an email signature. You can also run a little promotion.
There is a website called scribd.com. Your can upload anything for free. After you create your account which becomes your personal page, you can upload articles, videos, PDF or jpg files, html etc. There’s almost no restriction. They get over 10,000,000 visitors per month. You can at least get some free link back to your website. I hope you have a website.
Your current customers. Send them thank you cards. The ones who like and trust you are your most valuable advertising tools. They will tell others about you. Let them know you appreciate their business. Don’t wait until it’s a holiday to do this, it will be more effective to send it when they don’t really expect it.
Do a video. Videos are becoming more important in what is now called the “attention age.” There is so much information out there people have to be more selective on what they spend their precious time on. Videos are great in capturing people’s attention. Place your video on your website; distribute it to youtube.com, sribd.com and other video sharing sites.
Add magnetic signs to your vehicle. Advertise your business on a 18 x 24 magnetic car sign and place it on the doors of your vehicle.
Press releases, newsletters, blogs all get the word out fast and they can all be free. Even if you are not a writer you can pay someone less than $20 to write a decent article for you.
These are all ways you can use to get the word out today. Set your budget and start promoting because the opportunities are great.
Printing Company
As the economy gets tighter, many businesses find it more difficult to advertise their business and increase sales. It’s a struggle to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites or local businesses. With a limited budget, they are increasingly searching for free ways to increase business. If you are one of those businesses, here are 10 effective ways to promote at a low cost.
Google & Yahoo locals: You can set up a listing on yahoo for free. The good thing about this is that it is geographically targeted. So when someone searches from a particular city, they will find businesses listed locally. You want to be one of those listed. Set up the listing one time and you don’t have to worry about monitoring. Did I mention that people will have the opportunity to give you reviews? People with high ratings will receive preferred listings.
I hope you have business cards, postcards and other stationery. These should have some sort of consistency about them. A nice logo will do the job and it will help to harness your corporate identity. People will take your business more seriously and this will raise the level of your professionalism. Give your business cards to as many people as you can. It’s networking and it is powerful. Give them to family, friends, and your vendors; leave some at the local barbershop etc. You get the picture.
Make sure all your invoices, business forms and receipts have your company contact information on them.
Yellowpages.com Did you know that you can get a free listing in their directory? The most basic listing is free. Why not take advantage of that.
Write an article like this one. If nothing else, it will help in showing that you are a professional in your field. Distribute it to local newspapers, magazines, and social networking websites. Just make sure to include a little bio with your contact information at the end of the article.
Email signatures. This might seem insignificant but please don’t underestimate an email signature. You can also run a little promotion.
There is a website called scribd.com. Your can upload anything for free. After you create your account which becomes your personal page, you can upload articles, videos, PDF or jpg files, html etc. There’s almost no restriction. They get over 10,000,000 visitors per month. You can at least get some free link back to your website. I hope you have a website.
Your current customers. Send them thank you cards. The ones who like and trust you are your most valuable advertising tools. They will tell others about you. Let them know you appreciate their business. Don’t wait until it’s a holiday to do this, it will be more effective to send it when they don’t really expect it.
Do a video. Videos are becoming more important in what is now called the “attention age.” There is so much information out there people have to be more selective on what they spend their precious time on. Videos are great in capturing people’s attention. Place your video on your website; distribute it to youtube.com, sribd.com and other video sharing sites.
Add magnetic signs to your vehicle. Advertise your business on a 18 x 24 magnetic car sign and place it on the doors of your vehicle.
Press releases, newsletters, blogs all get the word out fast and they can all be free. Even if you are not a writer you can pay someone less than $20 to write a decent article for you.
These are all ways you can use to get the word out today. Set your budget and start promoting because the opportunities are great.
Printing Company
Saturday, January 5, 2008
The Need for a Website
Websites add personality, finesse, dignity and a touch of expertise to a company’s profile.
Do you have a website? If you own a business today and you don’t possess a website, you are breaking the unwritten rule or you know nothing about the order of the day when it comes to utilizing all resources to maximize your business potential. Tell me that you own or manage a company and you are not interested in website and I’ll tell you that you are loosing money right now.
Don’t be a “wishy washy” business owner who sits around, gets comfortable and never adopts to change. You should not only build a website with great quality content or multimedia, but one that conducts and executes some parts of your business online.
You don’t have to be a large company to have your own website. Hell, you don’t even have to own a small business to have a website. One of the most inspirational and motivating true stories I’ve heard is about a college student who made over a million dollars ($1,000,000.00) in six months from a single web page. His name is Alex Stew and his website is milliondollarhomepage.com. You can check out his story for yourself.
For the individual who does not own one, let me shed some light on the need for a website and its potential advantages.
Here are some advantages that should ignite your thoughts and drive you to act:
· Global Access – A website can be accessed by anyone, anywhere at anytime, as long as they have internet access. Many individuals do not take advantage of this because they take this powerful form of leverage for granted.
· It’s cheap to advertise – In comparison to other forms of advertisement, a website can be much cheaper and there is a greater potential to reach more people with little effort or cash.
· It allows you to exchange information – People can quickly gather information about you or your company and you can also gather information about people who visit your website. Use information right and you can become powerful indeed.
· Business can be conducted when it is convenient to your customers – Set up an e-business and you can earn while you sleep. Sounds easy? Well it is, trust me on that one.
· It minimizes the response time from customer contact to the sale – A customer may find your website through a search engine like google.com and by the time you say http://www.designsnprint.com they are ready to place there order.
These are just a few advantages of owning a website, but by now you should get the picture that you should not turn a blind eye on its value. Harness the knack of customers searching for your product or service online and you will reap the harvest of great rewards.
To give you all the information on building an effective website would take much more time and space than I’m allotted here, but let me give you some powerful pointers. These are the decisive factors in designing and maintaining an effective website.
Content is king or queen – you must write quality content for optimization and also for your website visitor to feast on.
The right use of graphics and multimedia can enhance your website and bring abounding interest.
Easy navigation – just a like a clear road map, it should be clear and concise.
You must continually update the website
Develop a linking strategy – The whole internet is developed around the concept of networking. The more related links you have to your website, the more valuable your website will be.
So there you have it. When you own or operate a website, you are making a positive statement regarding your attitude towards a new revolutionary technology. When you do decide to get it, just remember that just like the quality of your business cards or your brochures, you will be judged by quality or standard of the website.
Michael Reid – marketing/promotions
Small Business Promotions, Inc
http://www.designsnprint.com
Invoices and Forms
Do you have a website? If you own a business today and you don’t possess a website, you are breaking the unwritten rule or you know nothing about the order of the day when it comes to utilizing all resources to maximize your business potential. Tell me that you own or manage a company and you are not interested in website and I’ll tell you that you are loosing money right now.
Don’t be a “wishy washy” business owner who sits around, gets comfortable and never adopts to change. You should not only build a website with great quality content or multimedia, but one that conducts and executes some parts of your business online.
You don’t have to be a large company to have your own website. Hell, you don’t even have to own a small business to have a website. One of the most inspirational and motivating true stories I’ve heard is about a college student who made over a million dollars ($1,000,000.00) in six months from a single web page. His name is Alex Stew and his website is milliondollarhomepage.com. You can check out his story for yourself.
For the individual who does not own one, let me shed some light on the need for a website and its potential advantages.
Here are some advantages that should ignite your thoughts and drive you to act:
· Global Access – A website can be accessed by anyone, anywhere at anytime, as long as they have internet access. Many individuals do not take advantage of this because they take this powerful form of leverage for granted.
· It’s cheap to advertise – In comparison to other forms of advertisement, a website can be much cheaper and there is a greater potential to reach more people with little effort or cash.
· It allows you to exchange information – People can quickly gather information about you or your company and you can also gather information about people who visit your website. Use information right and you can become powerful indeed.
· Business can be conducted when it is convenient to your customers – Set up an e-business and you can earn while you sleep. Sounds easy? Well it is, trust me on that one.
· It minimizes the response time from customer contact to the sale – A customer may find your website through a search engine like google.com and by the time you say http://www.designsnprint.com they are ready to place there order.
These are just a few advantages of owning a website, but by now you should get the picture that you should not turn a blind eye on its value. Harness the knack of customers searching for your product or service online and you will reap the harvest of great rewards.
To give you all the information on building an effective website would take much more time and space than I’m allotted here, but let me give you some powerful pointers. These are the decisive factors in designing and maintaining an effective website.
Content is king or queen – you must write quality content for optimization and also for your website visitor to feast on.
The right use of graphics and multimedia can enhance your website and bring abounding interest.
Easy navigation – just a like a clear road map, it should be clear and concise.
You must continually update the website
Develop a linking strategy – The whole internet is developed around the concept of networking. The more related links you have to your website, the more valuable your website will be.
So there you have it. When you own or operate a website, you are making a positive statement regarding your attitude towards a new revolutionary technology. When you do decide to get it, just remember that just like the quality of your business cards or your brochures, you will be judged by quality or standard of the website.
Michael Reid – marketing/promotions
Small Business Promotions, Inc
http://www.designsnprint.com
Invoices and Forms
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