Your professionalism and customer service.
This is probably the most effective way to build a long lasting business with many happy customers. You can easily outshine the competition by offering top notch customer service. To effectively do this you must make it a lifestyle. You cannot fake being a caring person. You either are you are not. The essence of offering great customer service is PRACTICE. Here are the skills that you must practice every day to provide great customer service.
- Answer your phone with a smile on your face and with a pleasant tone of voice.
- Have a firm handshake.
- Always see the positive in all situations.
- Treat people with respect.
- Genuinely care about other people
Brand your business
It is important to have a consistent brand throughout your pest control business. This increases the value of your service because it will be viewed as being professional. People will remember you easily. You brand your business by sending a consistent message. You will have one set of colors that you use on all your marketing materials like business cards, postcards, invoices, door hangers etc. Your logo should be placed on everything including your website and building.
Increase your skills
It is important to know what you are doing. Be a true professional and go beyond the competition to provide service your customers appreciate. You can increase your skills through additional education or classes, read books, practice new or more modern ways of doing things etc.
Obviously, there are many other ways to promote your pest control business, but just by implementing these three things, you can greatly outshine your competition.
